When Brigitte Galarneau approached us about the rebranding of her business Sherpa Canada, she mainly wanted to modernize the look that dated back 10 years.
The use of the bear and the counter-shaped baby seemed to us to be a good choice to represent the values of the company: protection, parenthood and adventure. The colors are both “sporty” and “modern” while being non-gendered.
Sherpa Canada manufactures high-end outdoor products for babies and young children, each more practical than the next. Proudly made in Quebec, Canada.